Frame01
Name the decision
The team begins with the product question, acceptance criteria, dependencies, and the evidence needed next.
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Seven stages move an opportunity into production. Each one has a question to resolve, evidence to review, and an exit condition, so progress means more than time spent.
Delivery control
Release path
Can the system operate safely and change predictably?
Open a stage to see the decision it resolves, the evidence it uses, and what must exist before the work moves forward.
We get to the bottom of what you're building, who it's for, and why it matters.
+Decision
Is the problem important, specific, and suitable for a product intervention?
Evidence
Interviews, current workflows, analytics, support themes, documents, and system access.
Exit condition
A shared problem frame with users, desired change, constraints, and open questions.
We turn the idea into a concrete plan: what ships first, and what waits.
+Decision
What is the smallest complete release that can create and measure the intended change?
Evidence
Journey priority, technical discovery, operating needs, dependency checks, and risk ranking.
Exit condition
A written scope, delivery sequence, estimate, assumptions, and explicit exclusions.
We design the flows and interface before building, so the product feels right.
+Decision
Can the people who need this product understand, complete, and recover from the important journeys?
Evidence
Workflow reviews, prototypes, content, realistic data, accessibility criteria, and stakeholder decisions.
Exit condition
An agreed experience with critical states, content, behaviour, and acceptance notes resolved.
We choose the stack and shape the system so it stays clean as it grows.
+Decision
Can this system operate safely, change predictably, and fit the team that will own it?
Evidence
Existing code, API behaviour, data quality, threat scenarios, load assumptions, and team capability.
Exit condition
Recorded architecture decisions, risk proofs, environment plan, and implementation boundaries.
Senior engineers build in tight iterations you can see and steer.
+Decision
Does each increment complete a useful part of the journey without weakening the product foundation?
Evidence
Working software, automated checks, review environments, decision records, and product feedback.
Exit condition
An integrated release candidate with the agreed journeys and operational controls in place.
We test, profile, and harden until it holds up under real-world use.
+Decision
Is the release safe and understandable enough to place in front of real users and operators?
Evidence
Acceptance results, issue severity, performance traces, accessibility review, and launch rehearsal.
Exit condition
A signed launch checklist with known issues, owners, rollback, and go or no go criteria.
We deploy, monitor, and hand over, then stay on for whatever comes next.
+Decision
Is ownership clear, is production healthy, and can the product be operated without hidden dependency?
Evidence
Production signals, support intake, account inventory, handover review, and early user behaviour.
Exit condition
A live product under your ownership with support and improvement paths made explicit.
The cadence stays light enough to protect delivery time and frequent enough to keep consequential decisions from waiting.
The team begins with the product question, acceptance criteria, dependencies, and the evidence needed next.
Design, engineering, data, and content move together around a journey that can be reviewed in context.
The review focuses on behaviour, learning, risks, and choices. Activity reports do not replace demonstration.
Consequential feedback becomes a decision with an owner, effect, and place in the release plan.
You should not need to manage daily product delivery. We do need focused access to the people who hold business context and authority.
You own
GAAIA owns
We share
New information can replace lower value work, move to a later release, extend the engagement, or leave the current plan unchanged. The option, impact, and decision are recorded before work moves.
Request
Options
Decision
Record
A usable handover
The production release, known issues, analytics, and support path.
Repositories, hosting, domains, databases, vendors, and individual accounts.
Architecture, setup, deployment, data flows, routine operations, and important decisions.
Monitoring, backup, rollback, incident ownership, and an ordered improvement backlog.
Tell us what people do today, where the current path breaks down, and what a better result would make possible. We will help frame the first decision.
Preparing internally? Use the project brief guide →